Engels | Druk: Turtleback School & Library ed. | Paperback | 9780316346627 | 301 pagina'sBuy on Bol.com, Amazon.de, Amazon.nl or Book Depository or view on Goodreads
1970-01-01: Acquired1970-01-01: Finished reading
Reveals how focused advertising and promotion to the "right" people can be much more effective than nationwide campaigns to the most people. Reprint. 100,000 first printing.