The Tipping Point

Malcolm Gladwell
Book details
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Engels | Druk: Turtleback School & Library ed. | Paperback | 9780316346627 | 301 pagina's

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Status


1970-01-01: Acquired
1970-01-01: Finished reading

Book cover
Description

Reveals how focused advertising and promotion to the "right" people can be much more effective than nationwide campaigns to the most people. Reprint. 100,000 first printing.